Liquid I.V. — The Lab

For Liquid I.V. at Lollapalooza 2025, Nash Productions developed and executed The Lab: an immersive, science-forward brand environment built for relentless festival pace. The experience balanced spectacle and efficiency with queue-aware guest flow, dynamic DJ programming, and product trial moments woven into every touchpoint. The result was a branded footprint that felt culturally native to the festival while delivering premium production value and strong consumer interaction at scale.

Lollapalooza, Chicago • 2025